After extensive evaluation, the leading sign, graphics and visual communications franchisor and eCommerce platform agree to a multi-year exclusivity deal.
DALLAS Nov. 19, 2024 — PageDNA, a leading eCommerce platform with over 25 years of experience, announced a signed partnership agreement with FASTSIGNS®, North America’s largest sign and visual communications franchisor. The decision follows a rigorous year-long evaluation, during which FASTSIGNS assessed over 100 software requirements across administration, shipping, accounting, catalog management, and more.
PageDNA excelled in both critical functions and total features, therefore securing an exclusive, multi-year partnership with FASTSIGNS as their global eCommerce platform. Under the agreement, FASTSIGNS will be the only franchisor permitted to leverage PageDNA’s platform for a period of time, cementing their collaboration as a strategic move for continued growth.
“Our decision to partner with PageDNA as our eCommerce platform empowers FASTSIGNS franchise locations to provide customers with scalable online private storefronts, ensuring a consistent brand experience and enhanced efficiency for our franchisees and customers alike,” said Propelled Brands Chief Marketing Officer Jennifer Herskind.
FASTSIGNS is the largest service-oriented brand within the Propelled Brands family, and the leader in the custom signs and visual solutions industry. “Implementing a private eCommerce platform for a franchise organization is no small feat, given the complex requirements across diverse locations,” said Propelled Brands Senior Digital Marketing Director Nataly Chigireva. “Our collaboration with the PageDNA team was crucial in overcoming these challenges, from addressing varied product offerings, pricing and integration with internal and POS systems, to balancing brand consistency with regional and international customization.”
Chigireva added, “Their expertise supported us through every stage—from training and adoption to ongoing franchisee support—unlocking the potential for growth, operational efficiency, and network-wide customer satisfaction.”
By leveraging PageDNA’s multiple functions and cloud-based technology, FASTSIGNS can offer personalized customer experiences, automate workflows, and stay ahead in an ever-evolving marketplace.
“PageDNA is so excited to have come out on the winning end of this detailed evaluation,” said PageDNA CEO Steve Enstad. “We are deeply honored to provide services to this amazing franchise network and look forward to supporting FASTSIGNS franchisees in the years to come.”
About FASTSIGNS®:
FASTSIGNS® is the leader in the custom signs and visual solutions industry. With nearly 40 years of experience, FASTSIGNS helps customers bring their vision to life and achieve more than they ever thought possible. As the largest service-oriented business within the Propelled Brands® family, FASTSIGNS spans over 780 independently owned and operated centers across the United States, Puerto Rico, the United Kingdom, Canada, Chile, Grand Cayman, Malta, the Dominican Republic and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS is frequently recognized for franchisee satisfaction and with awards that include being ranked #1 in its category on Entrepreneur’s highly competitive Franchise 500® List in 2024 for the eighth consecutive year, and being named a 2024 Best-in-Category Franchise by Franchise Business Review for the sixth consecutive year.
For more information or to learn about opportunities, visit fastsigns.com or contact Mark Jameson (mark.jameson@propelledbrands.com or call 214.346.5679).
About Propelled Brands®
Propelled Brands® is a multi-brand platform company dedicated to accelerating the growth of service-oriented businesses with an unrelenting focus on franchising best practices and franchisee profitability and satisfaction. We have a robust franchise business model that provides a clear growth trajectory for the unique position, purpose and momentum of each brand. While there are many paths to success, there’s only one direction we know: forward. Our portfolio includes highly recognized and award winning brands: FASTSIGNS®, MY SALON Suite®, Camp Bow Wow® and NerdsToGo®. Propelled Brands is looking to partner with other service-oriented franchise concepts.
For more information or to learn about opportunities, visit propelledbrands.com or contact Mark Jameson (mark.jameson@propelledbrands.com or call 214.346.5679).
About PageDNA
PageDNA is a cloud-hosted eCommerce platform designed for print and fulfillment. The company was founded over 25 years ago in Palo Alto, California. Today, their platform handles a diverse range of different print and fulfillment products and associated workflows for commercial print sales organizations, internal print shops, and brand owners.
For more information, please visit https://www.PageDNA.com/.