Leadership changes strengthen operations and customer engagement as the company scales.
DALLAS, TX January 1, 2026 — PageDNA, a leader in web-to-print automation for enterprise print and fulfillment organizations, announced two leadership promotions aimed at strengthening operational execution and expanding customer engagement as the company continues to scale.
Gary Hielkema has been appointed President of PageDNA after serving as the company’s Chief Operating Officer for the last three years. Hielkema joined PageDNA following a long and successful career as a manufacturing CEO. He succeeds Steve Enstad, who previously served as both President and CEO of the SaaS company.
“Gary’s operational expertise and leadership have been instrumental in scaling our company over the past three years,” said Enstad. “His ability to see the big picture while keeping our operations running seamlessly makes him uniquely suited to lead PageDNA into its next chapter.”
As President, Hielkema will oversee day-to-day operations and execution, allowing PageDNA to scale more efficiently while maintaining the high service standards expected by its customers and partners. Enstad will remain CEO of PageDNA, focusing his efforts on sales, marketing, and long-term strategy—areas that have long been central to PageDNA’s success.
Brooke Williams-Magnuson Promoted to Sales Manager
PageDNA also announced the promotion of Brooke Williams-Magnuson to Sales Manager, following four years of progressive sales roles and mentorship within the company.
Williams-Magnuson joined PageDNA immediately after graduating from college, beginning her career in a series of progressive sales roles within the company. She brought with her a deep family connection to the print industry and a lifelong passion for print.
“I grew up watching my dad work in the print industry, and it quickly became something I knew I wanted to pursue,” said Williams-Magnuson. “I’m excited to take this next step, work more closely with customers, understand their challenges, and help them experience what our platform—and our team—can do for them.”
“Brooke’s growth over these past four years has been remarkable,” said Steve Enstad, CEO of PageDNA. “Her initiative, quality of work, and professionalism have earned the trust of our customers and our team. We’re excited for her to take the next step into this leadership role.”
PageDNA’s leadership noted that Williams-Magnuson’s promotion reflects a broader commitment to developing emerging talent and bringing fresh perspectives to the industry.
About PageDNA
PageDNA is a cloud-hosted eCommerce and workflow automation platform for print and fulfillment operations. Founded over 25 years ago in Palo Alto, California, PageDNA helps commercial printers, internal print shops, and brand owners streamline ordering, approvals, accounting, and production workflows at scale.
For more information, please visit https://www.PageDNA.com/.
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