Direct Mail

PageDNA offers mailing list upload and ordering as an integral site flow option. This set of features provides your customers with the ability to upload or purchase mailing lists after configuring their printed products.

Mail Merge, Web to Print

PageDNA now offers true 1-to-1 mail merge services, allowing your customer to create online campaigns. Requesters are shown "spot proofs" in PDF format so they can review sample pages before the job is sent to production. PageDNA delivers PDF or Compressed Postscript files depending on the application run length.

Delivery Flexibility

Depending on your customers' needs for direct mail and the types of products offered on their sites, one or more site flow options could be enabled:

• Upload Mailing List
• Re-Use Previously Uploaded Mailing List
• Drop Ship to Single Location
• Deliver to customer via PDF
• Purchase Targeted Consumer Mailing List
• Purchase Targeted Business Mailing List

Upload Mailing List

To help standardize customer-uploaded lists, PageDNA's Mailing List Upload feature provides users with a downloadable data template to use to populate mailing list data for their campaign. Once the mailing list is uploaded, the provided records are checked for consistency and counted to set the quantity of product and postage ordered. Supported Mailing List file types include Microsoft Excel, Delimited Text, and DBF files. Mailing Lists can be merged into a printed product or simply passed on to the production house. Support for bulk postage discounts and configurable tax calculation.

Re-Use Previously Uploaded Mailing List

For convenience, users can optionally re-use previously uploaded mailing lists.

Drop Ship to Single Location

Occasionally users might want to hand-sign and stamp their mailings. This option allows delivery to a single location and can provide dynamic rate quotes and taxing based on delivery address. PageDNA currently provides UPS and/or FedEx real time rate quote calculation.

Targeted Mailing List Sales

PageDNA now offers geographic and demographic targeted mailing lists as a delivery option for orders. Any PageDNA site can be configured to allow Residential and/or Business Mailing List ordering as an available option on a per-item basis.

Users first configure their products and then can opt to order a Business or Residential Mailing List. The Residential database contains 170 million US individuals in 110 million households while the Business database has over 13 million US business listings. Users select a list first by geography (Cities, Zip Codes, Radius around address, more) and then optionally can further target their list by demographic criteria (Residential Income, Business Number of Employees, etc). They then can select some or all of these matching leads to be ordered along with their printed product.

The total shown on the payment page shows the price of the products they ordered along with the Retail mailing list cost. Each site may have a different retail "mark-up" from the wholesale list rates you pay PageDNA as a reseller. Suggested markup is 25% but your markups may vary by customer and can be configured differently on each site.

Our data comes from Acxiom Corporation (Nasdaq: ACXM), one of the industry's largest consumer information management firms and D&B (formerly Dun & Bradstreet), the world's largest business database provider.

Purchase Targeted Consumer Mailing List

• Access to 170 Million Individuals in more than 100 Million U.S. Households
• Lists are: Privacy Complaint, Multi-Verified, ZIP+4 coded, and cleansed through National Change of Address (NCOA), Delivery Sequence Files (DSF), and deceased suppressions.
• Consumer Demographics: All Households in Chosen Geography, Customize by Demographics, Lifestyles, Purchase Behavior (over 300 variables available!!), Choose by Age, Income, Marital Status, Gender, etc., Homeowner/Renter, Home Value, Length of Residence, etc.
• Geography Selection Options: Individual Zip Codes (up to 25), Select Cities, Select Radius around Address, Select Zip Codes, Upload Zip Code file, Select States, Select Counties, Select MSAs (Metro Areas), Entire United States

Purchase Targeted Business Mailing List

• Access to more than 13 Million U.S. Businesses
• Multi-sourced lists from D&B, subjected to more than 2,000 computer validations to ensure accuracy.
• Each record verified each year, 100+ million calls made per year.
• Search by Geography (same as above), SIC Code (vertical market), Revenue, Number of Employees, Years in Business.

Costs

PageDNA aggregates mailing list buying power across all of our customers, giving you and your customers very low rates with unbeatable convenience. We offer pay-as-you-go and pre-paid plans to give you maximum flexibility in marketing your solutions. Please request our current mailing list reseller rate sheet by emailing sales@printra.net - or order a list for yourself at our direct sales portal found at http://www.ListOrder.com