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Case Studies for Web-to-Print


Brown Printing

Overview

In business for more than three-quarters of a century, Portland, OR based print provider Brown Printing has delivered reliable offset and digital printing to customers throughout the Pacific Northwest for years. Brown Printing recently came to PageDNA with a new customer who produces specialty fitness journals for its customers. This project presented a great fit for Brown Printing's HP Indigo Press, perfectly leveraging its short run capabilities. However, the project was not without hurdles, most centering on getting jobs into the shop without expensive manual processing.

PageDNA's Storefront was the solution to streamlining the ordering and production of these books. The success of this program has necessitated the addition of a second shift, and has resulted in the generation of hundreds of orders a month. Online orders have opened up a new market for Brown Printing and represent a new recurring revenue stream for the company.
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LinkedIn Marketing and Collateral Procurement System

"Thus far it has grown by leaps and bounds... It is becoming an integral piece of someone's daily operations in some way everyday, and becoming a staple for ease of onboarding and custom collateral execution. All that being said, I just thought I'd say thanks for your help in making the site so indespensible to LinkedIn."
    - Elizabeth Guera, Sales Support, and Operations

Overview

With more than 90 million users and one million company profiles representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.

With such rapid growth, LinkedIn realized early on that they needed a marketing automation system and turned to their print manufacturer of choice - Patsons.com in Sunnyvale, CA - for guidance. Patons.com in turn contacted PageDNA to develop a web-to-print system for this high-profile client.

Over the past two years the system has been live, LinkedIn's PageDNA portal has evolved from a relatively simple business card ordering system into a complete collateral and promotional items management system, deeply integrated into the LinkedIn internal corporate environment.

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Team Concept, PageDNA and Indigo

"PageDNA has been an instrumental part of the success of our print programs run on our Indigo. The seamless order process has help us to close long terms deals and the quality of the Indigo 5500 has helped us cement the relationship into a long standing higher margin group of transactions. Without the support of PageDNA and its robust system there is little to no doubt we would not be at the level we are today."
   - Tony Rouse, President and CEO, Team Concept

Overview

Since 1998, Carol Stream, IL based wholesale/trade printer Team Concept Printing has served print distributors with reliable, white-label printing products. Team Concept Printing produces a high- volume of business cards, letterhead and other stationery for an array of customers throughout the country.
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Fortune 500 Fashion Retailer Local Marketing Procurement with Budget Control

Overview

The Fortune 500 fashion retailer put out a Request for Proposal, searching for a vendor able to provide personalized local marketing materials for two of their major national brands. These materials have been designed with a goal of attracting more foot traffic to the outlet store properties. One of several firms invited to bid was a long-term PageDNA customer - a multi-national print distributor.

PageDNA provided sales support, working directly with the distributor to help win the account, assisted with storefront configuration, and managed the project through to a successful launch. Since launch, the project has since expanded in scope of products offered and other brands being served, and the project is expanding internationally with localized versions for the UK and others planned for Asia.

The distributor customer now offers this same solution to other enterprises with spend management challenges.

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